Communication, Media, and Marketing Journal

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Recent Publications

COMPARATIVE STUDY OF WATER CONSUMPTION PATTERNS IN BRAZIL AND CANADA

Authors: Clara Beatriz González, Luis Alejandro Romero, Sofia Isabel Torres

Published: November 08, 2024
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THE INFLUENCE OF FAN PAGES ON CONSUMER BUYING INTENTIONS: ASSESSING THE EFFECT OF 'LIKE' BEHAVIOR

Authors: Nguyen Thanh Phong, Tran Hoang Mai

Published: November 08, 2024
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QUANTITATIVE ANALYSIS OF COLLABORATIVE CONSUMPTION: EXPLORING CONSCIOUS CONSUMPTION AMONG CAR SHARING USERS

Authors: Javier MartĂ­nez LĂłpez, Ana MarĂ­a Ruiz

Published: November 08, 2024
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EXPLORING THE ROLE OF E-SATISFACTION IN MEDIATING EBANKING ADOPTION AND ITS DETERMINANTS: A CONCEPTUAL FRAMEWORK

Authors: Debo Salimon, Raziyah Zainab, Aliyu Yusuf

Published: November 08, 2024
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STRATEGIC INSIGHTS INTO MELLI BANK'S E-BANKING: A MARKET PENETRATION STUDY

Authors: Dr. Mohammad R Khalili

Published: November 08, 2024
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UNVEILING THE POWER OF USER-GENERATED CONTENT: A NOVEL APPROACH TO RANKING IN PRODUCT SEARCH ENGINES

Authors: Mei Ling Chen, Xiang Wei Zhang, Li Hua Wang

Published: November 08, 2024
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MONSANTO'S VENTURE INTO SOCIAL MEDIA: A NOVEL DISCOVERY

Authors: Emily Grace Williams

Published: November 08, 2024
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THE DIGITAL FRONTIER: ANALYZING 2001 U.S. NEWSPAPER CONTENT IN THE AGE OF INTERNET 1.0

Authors: Jennifer Marie Thompson

Published: November 08, 2024
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VISUALIZING HEALTH DATA: ENHANCING ELECTRONIC HEALTH RECORDS

Authors: Dr. Emily Williams

Published: November 08, 2024
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THE CRUCIAL ROLE OF CIO IN MERGERS AND ACQUISITIONS: LESSONS IN EX-ANTE PLANNING

Authors: Dr. Emily Reynolds

Published: November 08, 2024
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LEARNING ENGLISH FRICATIVES: AN EMPIRICAL INVESTIGATION OF PERCEPTION DIFFICULTIES FACED BY UNDERGRADUATE KUWAITI ARABIC LEARNERS

Authors: Brown, C. A

Published: November 07, 2024
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BUYING BEHAVIOUR PATTERNS OF CONSUMERS IN LINKAGES WITH CELEBRITY BRAND ENDORSEMENT

Authors: Dr. Aastha Saxena

Published: November 07, 2024
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ROLE OF WOMEN IN PROMOTING NATIONAL COHESION AND INTEGRATION IN KENYA: ESTABLISHING KEY CHALLENGES AND OPPORTUNITIES

Authors: Asige Mmaitsi Lawrence, Obushe Dennis Omuse

Published: November 07, 2024
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CIVIL SOCIETY ORGANIZATIONS: A PANACEA FOR NATIONAL COHESION AND INTEGRATION IN KENYA

Authors: Asige M Lawrence, Obushe D Omuse, Echukule L. Jeremiah

Published: November 07, 2024
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NUMBER OF CATTLE FOR COMMERCIALISING ELECTRICITY FROM CATTLE WASTE TO ENERGY TECHNOLOGY

Authors: Makumbi David, Afam Uzorka, Ajiji Yakubu Makeri

Published: November 07, 2024
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HUMANIZING BRANDS: A PSYCHOLOGICAL INVESTIGATION INTO BRAND PERSONIFICATION IN MARKETING

Authors: Dr. Emilia Kovács

Published: November 07, 2024
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EVALUATING FAN OPINIONS ON CONCESSION STANDARDS IN PROFESSIONAL FOOTBALL STADIUMS

Authors: Dr. Johann MĂĽller

Published: November 07, 2024
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LEVERAGING SOCIAL NORMS: AN ANALYSIS OF EFFECTIVE HEALTH COMMUNICATION STRATEGIES

Authors: Dr. Maria Rossi

Published: November 07, 2024
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URBAN PLAYGROUNDS: THE ROLE OF MOBILE MEDIA IN TEENAGERS' CITY LIFE

Authors: Dr. Sofia Pereira, Dr. JoĂŁo Almeida

Published: November 07, 2024
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MEDIA FOCUS: EXAMINING WORLD HEALTH DAY REPORTING IN KENYAN NEWSPAPERS

Authors: Grace Wanjiru Mwangi, Samuel Otieno Ochieng

Published: November 07, 2024
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PROMOTING RURAL DEVELOPMENT: ASSESSING COMMUNICATION STRATEGIES TO IMPROVE LIVELIHOODS IN THE KILIMANJARO REGION, TANZANIA

Authors: Dr. Michael Nyerere, Dr. Amina Mwangi

Published: November 07, 2024
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HARNESSING DIGITAL PLATFORMS: SOCIAL MEDIA'S INFLUENCE ON YOUTH CIVIC INVOLVEMENT IN GHANA

Authors: Amina Koulibaly, Kwame Mensah

Published: November 07, 2024
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EXPLORING THE ROLE OF SELF-CONSTRUAL IN MARKETING COMMUNICATION: A STUDY ON PRODUCT POPULARITY

Authors: David M. Johnson

Published: November 07, 2024
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CONNECTING WITH COLLEGE STUDENTS: CREATING RESONANT MARKETING CONTENT

Authors: Dr. Samantha Roberts, Emily Patterson

Published: November 07, 2024
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CORRUPTION'S IMPACT ON BUSINESS IN THE POST-SOVIET CAUCASUS

Authors: Dr. Sarah L Anderson, Prof. Michael R. Johnson

Published: November 07, 2024
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