<p>In today's rapidly evolving business landscape, the internet has emerged as an essential technology tool for organizations across various sectors, particularly within the service industry. This ubiquity is attributed to the far-reaching impact of the World Wide Web on virtually all facets of human activity, including governance, commerce, education, communication, and finance (Odumeru, 2012; Ranjbarian, Fathi, &amp; Rezaei, 2012; Zhou, 2011). This study delves into the profound influence of the internet on contemporary business operations and strategies, shedding light on the transformative power it holds.</p>